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What is Pay-Per-Click ? - Learn About PPC Marketing

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What is Pay-Per-Click (PPC) Marketing or Advertising ? 

Am glad to share with you in this part of my article the meaning of Pay-Per-Click which is a term used in Online Marketing . Just like the English implies when a company that has placed an advertisement on a website pays a sum of money to the host website when a user clicks on to the advertisement.

The awesome thing about this type of Marketing is that you only Pay when your Ads are clicked . 

Several Advertising platforms adopt this method so companies can Advertise and only pay when there Ads are Clicked . Examples of Popular Advertising/Marketing Platforms that use Pay-Per-Click are ; 

1. Facebook Social Media Marketing 
2. Google AdWords Paid Search Marketing 
3. Linkedin Social Media Marketing 

Let's shed more light to how Google Adwords Pay-Per-Click AdWords 

Google AdWords – is the most popular PPC platform which  operates on a pay-per-click model, in which users bid on keywords and pay a certain amount each time their advertisements is Clicked . Every time a search is initiated, Google digs into the pool of bidding AdWords advertisers and chooses a set of winners to appear in the ads Top search results page. The “winners” are chosen based on a combination of factors, including the quality and relevance of their keywords and ad text, as well as the amount they are  ready to bid for the specific keyword . 

In Google AdWords Pay-Per-Click (PPC) Advertising, you have to work on a Proper Keyword Research , Improving your Campaign Quality Score , and maximum Conversion Rate

However has fantastic has this tool is , if not done properly might result in total loss of Capital Advertising Budget . Therefore i recommend hiring a AdWords Pay-Per-Click (PPC) Specialist who knows in and out of Google AdWords perhaps a Google AdWords Certified Partner who will manage your budget my decreaseing Cost-Per-Click (CPC) and Increasing Return on Investment (ROI) . But it's the best Model for Advertising especially on the Search auction .