Brand awareness

What is Brand awareness ?

Lets start with the definition of a Brand, it is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. A brand name is the name of the distinctive productservice, or concept

To make consumers familiar with the qualities or image of a particular brand of goods or services you will need Brand awareness.

What are the major reasons why you will need Brand awareness ?

  • Brand permanence : This makes Prospective customers continue to know that such brand exist even when they cannot be observed (seen, heard, touched, smelled or sensed in any way).
  •   Showcase of Unique selling proposition  (USP) : Brand awareness certainly gives your prospective customers a  compelling reason to choose to pick your branded products/services over other Brands. 

The above key functions of brand awareness will certainly increase your sales and Recommendation. 

What is the best Digital Marketing PPC Tools for Brand Awareness ?

It depends on your business type and brand strategy you can consult a Digital Marketing Agency to create a brand awareness strategy in order to increase customer awareness for your product and services but i will recommend 'Google Adword PPC Maketing Tool' which you will be able to reach you customers, whichever device they're on today’s mobile world, you need to be advertising on every device that your customers are using – desktop, laptop, tablet and mobile. That way, when they’re searching, browsing or buying, you’re right there. Using Adwords PPC Tool will drastically increase your Return on Investment (RIO).

When people turn to their mobile device to get answers or take action, it’s a chance for brands to deliver. Are you there? That simple question can guide your efforts as you embrace the mobile shift. Here’s how to think about identifying micro-moments and evaluating your commitment to being there.


   Have it at the back of your mind that your presence can drive brand awareness goals. Studies have shown that you can increase unaided brand awareness by 46% (or 6.9 percentage points) simply by showing up in mobile search ad results. And more than half (51%) of smartphone users have discovered a new company or product when conducting a search on their smartphones.

Feel free to consult Brand Awareness Expert 


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